BESPOKE REPORTS & FUTURE STRATEGIES
Through our research and insights into relevant industries, audiences and topics, we identify unique and innovative strategies to ensure relevance, competitive standout and commercial success.
Shaping the future of yachting
Our report includes background research into the direct competitive landscape and complementary lifestyle sectors; digital disruptors entering the market and their impact; 8 trends defining future consumer behaviour and 3 preliminary innovation strategies - Owner & Guest Experience Hacks for the Next Decade - to drive acquisition with next-generation wealth representing almost 60% of spend by 2025. We also set out a new positioning strategy, tone of voice and key brand messaging, to support strategies for our long-standing client in superyachting.
Since September 2018, we have been working with key stakeholders and a private investment bank on defining the concept and launch for new wellness and self-enhancement brand. Our report identifies emerging wellness trends for the next decade (covering spa, tourism, real estate, workplace, self-care), shares in-depth analysis of the hottest lifestyle-led wellness brands in New York and London and presents 4 strategic (product, service and experience) pillars for positioning the brand to ensure competitive standout. Our work to date includes master brand strategy, key growth strategies and extensions for Y2 onwards and all brand appearance works.
the new languages of luxury & design
In its second year, our insights report will underpin the theme and day’s agenda for the Luxury Business Sphere Summit. The platform has been established to bring together interdisciplinary expertise from the worlds of design, property and luxury, for thought leadership networking and shaping industry agendas. The success of the 2018 Summit entitled ‘Engaging the Right Minds’ led to a three-year partnership with leading lifestyle media brand, Times LUXX. Our insights into the new definition of luxury will be brought to life as a series of panel discussions and learnings via guest speakers. These include: ‘re-examining the value of heritage’, ‘re-humanisation of luxury’, ‘the conscious consumer’, ‘the future of next-level amenities’ and ‘the new-world codes of luxury’.