LAUNCHING AN URBAN MENSWEAR LABEL
       
     
Gladstone-7.jpg
       
     
 ICONS OF STYLE
       
     
       
     
Gladstone hero.jpg
       
     
Gladstonian Journal.jpg
       
     
Gladstone-4.jpg
       
     
Gladstone icons.jpg
       
     
1M icon board-09.png
       
     
LAUNCHING AN URBAN MENSWEAR LABEL
       
     
LAUNCHING AN URBAN MENSWEAR LABEL

One Menagerie led the brand and commercial marketing strategy to take new urban menswear label, Gladstone London, from inception to launch online, its first flagship store in London’s Mayfair and through handpicked retailers including Harrods.

Gladstone-7.jpg
       
     
 ICONS OF STYLE
       
     
ICONS OF STYLE

Our work included a pre-order campaign featuring 3D renderings of the 10-piece collection, photographic art direction and full e-commerce website. Aligned with targeting the millennial audience, we created original content marketing platform – The Gladstonian Journal – each edition is themed around urban lifestyle: travel, art, style, grooming, gear and distributed through direct marketing and strategic brand partnerships.

       
     
Gladstone hero.jpg
       
     
Gladstonian Journal.jpg
       
     
Gladstone-4.jpg
       
     
Gladstone icons.jpg
       
     
1M icon board-09.png