Pioneering French brand, Iguana Yachts launched the world’s first luxury boat. The initial five-year brand building phase was mainly focused on superyacht commissions but with structural delay, it was clear that new market sectors had to be opened up to support growth plans. In summer 2017, One Menagerie developed the first global campaign appealing to waterfront homeowners with our custom-designed Iguana Yacht – Black Mist.
As Executive Producers, our idea was simple: create a fun and entertaining story to reinforce the Iguana for waterfront property owners and work with an influential media brand of global reach.
Through collaboration with Gentleman’s Journal, One Menagerie presented David Gandy’s directorial debut, in a short film series we conceived entitled ‘I Am The Smart Commuter’. We were thrilled that David chose to bring the ‘ultimate gentlemen’s commute’ to life with a remarkable team including his close friend, Simon Clark. The series resulted in over 10m views of online content.