In 2013, pioneering French brand, Iguana Yachts, launched the world’s first luxury amphibious yacht. After the initial five-year brand-building phase, Iguana Yachts wanted to create their first global campaign that would resonate with an affluent audience outside of the superyacht sector.
In summer 2017, One Menagerie turned a few heads on the River Thames in London, with our custom-designed Iguana Yacht – Black Mist– the lead for our film-led approach.
As Executive Producers, our idea was simple: create a fun and entertaining story to reinforce the Iguana for the waterfront property owners and work with an influential media brand of global reach.
Through a creative collaboration with Gentleman’s Journal, One Menagerie, presented legendary model, David Gandy’s directorial debut, in a short film series we conceived entitled ‘I Am The Smart Commuter’.
David brought to life the ultimate gentlemen’s commute with a remarkable team including his close friend and fellow model, Simon Clark.