Following delivery of a lifestyle-led re-brand for Ocean Independence in 2016, One Menagerie spearheaded a global campaign across digital and live events to drive market share of the luxury charter market.
MY FIRST SUPERYACHT is an award-winning interactive guide to the world of superyacht charter, designed to inspire and inform HNW first-timers, showcasing exciting itineraries and Ocean Independence’s expertise, managing the largest crewed charter fleet in the world.
With MY FIRST SUPERYACHT, high-end travellers and future wealth owners can immerse themselves in awe-inspiring itineraries that demonstrate the many sides of yachting, from remote, family-friendly adventures to glamorous hotspot hopping.
Ocean Independence's experienced charter brokers also offer their own professional recommendations and insider information, showing first-time charterers that no vacation offers the freedom, luxury or bespoke levels of service that a superyacht charter does.
The original logotype for the campaign is inspired by illustrated comic books; it is complemented by unique iconography in the form of ‘Talismans’ for each itinerary, borne from the new Ocean Independence brand guidelines and inspired by the destinations themselves.
Responsible for the overall concept, brand development, creative direction, art direction and design, One Menagerie selected Clicky Media as a partner, drawing on their technical expertise to build a market-leading site, in support of the commercial objectives.