A lifestyle-led global campaign promoting exceptional superyacht charter experiences for client, Ocean Independence. My First Superyacht’s mission is to inspire the next-generation of first-time charter families.
Expressed through a lifestyle lens, My First Superyacht guides consumers through interactive, multi-media, showcasing awe-inspiring itineraries – WILD CARD NORWAY, SARONIC ADVENTURE, CLASSIC RIVIERA - and Ocean Independence’s unparalleled expertise, managing the largest crewed charter fleet in the world.
The brand identity and insider-editorial style content was designed to appeal to two core demographics: today’s discerning high-net-worth customer who values insider knowledge and their family – Generation Z (youngest) influencing over 88% of luxury travel decisions.
The original logotype for the campaign is inspired by illustrated comic books; it is complemented by unique iconography in the form of ‘Talismans’ for each itinerary, borne from the new Ocean Independence brand guidelines and inspired by the destinations themselves.
Responsible for the overall concept, brand development, creative direction, art direction and design, One Menagerie selected Clicky Media as a partner, drawing on their technical expertise to build a market-leading site, in support of the commercial objectives.