Ahead of planned international expansion, luxury tour operator, Elegant Resorts, needed to evolve its identity in order to lead the global travel market. Tasked with re-positioning the brand, One Menagerie developed a global campaign and online guide – Elegant Stories - targeting the next generation of consumer through unique and inspiring bite-sized editorial and video-led content.
We led the complete concept that launched in 2015, including: brand identity, custom iconography, original illustrative artwork, design and development of a dedicated mobile-first microsite.
Acting as Editor-in-Chief for Elegant Stories, content was organised around key pillars of next-gen lifestyle: a ‘48-Hours’ film series commencing with New York, explorer-style itineraries with leading personalities including Legendary Waterman, Mark Healey to once-in-a-lifetime adventures for lovers of epicurean, equestrian, sailing, trekking and cultural pursuits.
After six months, the Elegant Stories campaign and content had led to an increase of ….