MY FIRST SUPERYACHT
A lifestyle-led global campaign promoting exceptional superyacht charter experiences for client, Ocean Independence. My First Superyacht’smission is to inspire the next-generation of first-time charter families. Our brand identity and insider-editorial style content appeals to two core demographics: today’s discerning high-net-worth customer and their family – Generation Z (youngest) influencing over 88% of luxury travel decisions.
Expressed through a lifestyle lens, My First Superyachtguides consumers through interactive, multi-media, showcasing awe-inspiring itineraries – WILD CARD NORWAY, SARONIC ADVENTURE, CLASSIC RIVIERA - and Ocean Independence’s unparalleled expertise, managing the largest crewed charter fleet in the world.
Launched in June 2017, the campaign generated an increase of 40% in enquiries for the Mediterranean charter season and 10% increase in price, per charter.