I AM THE SMART COMMUTER

 

Pioneering French brand, Iguana Yachts, launched the world’s first luxury amphibious yacht. After the initial five-year brand-building phase, Iguana Yachts wanted to create their first global campaign that would resonate with an affluent audience outside of the superyacht sector. In summer 2017, One Menagerie turned a few heads on the River Thames in London, with our custom-designed Iguana Yacht – Black Mist– the lead for our film-led approach.

 
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As Executive Producers, our idea was simple: create a fun and entertaining story to reinforce the Iguana for waterfront property owners and work with an influential media brand of global reach.

Through collaboration with Gentleman’s Journal, One Menagerie presented David Gandy’s directorial debut, in a short film series we conceived entitled ‘I Am The Smart Commuter’. We were thrilled that David chose to bring the ‘ultimate gentlemen’s commute’ to life with a remarkable team including his close friend, Simon Clark. The series resulted in over 10m views of online content.

 
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I AM THE SMART COMMUTER

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