I AM THE SMART COMMUTER

 

Pioneering French brand, Iguana Yachts, launched the world’s first luxury amphibious yacht. After the initial five-year brand-building phase, Iguana Yachts wanted to create their first global campaign that would resonate with an affluent audience outside of the superyacht sector. In summer 2017, One Menagerie turned a few heads on the River Thames in London, with our custom-designed Iguana Yacht – Black Mist– the lead for our film-led approach.

 
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As Executive Producers, our idea was simple: create a fun and entertaining story to reinforce the Iguana for waterfront property owners and work with an influential media brand of global reach. 

Through a creative collaboration with Gentleman’s Journal, One Menagerie presented David Gandy’s directorial debut, in a short film series we conceived entitled ‘I Am The Smart Commuter’.  We were thrilled that David chose to bring the ‘ultimate gentlemen’s commute’ to life with a remarkable team including his close friend and fellow model, Simon Clark. 

 
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I AM THE SMART COMMUTER

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DAVID'S COMMENTARY