NIHIWATU

 

Following acquisition of the resort in 2013 by Venture Capitalist, Christopher Burch and prolific Hotelier, James McBride, the brand touch points needed to be reimagined in line with the visionary $50m USD investment to create a new-breed of luxury lifestyle destination. One Menagerie worked with stakeholders to design and implement a full rebrand and relaunch strategy.

 
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We crafted a new brand experience across consumer-facing touch points: brand identity, website, lifestyle photography, in-resort collateral, and a dedicated interactive App. Our creative content included a memorable tagline – On the Edge of Wildness– symbolic of the unique approach to transformative lifestyle experiences. Achieving a trademarked status, the tagline has been shared by over 500 of the world’s leading media brands and influencers.

Since relaunch Nihiwatu has won many accolades, most notably: ‘No 1 Hotel in the World’ for 2016 and 2017 consecutively, by Travel + Leisure Magazine.

 
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