INTRODUCING NEW CLIENT, IGUANA YACHTS

One Menagerie is delighted to announce new client, Iguana Yachts. 

Created in 2008 by Antoine Brugidou, Iguana Yachts developed the highly innovative Iguana amphibious boat. The first prototype was launched in 2011 and over the last five years, the Company has established a very high profile clientele worldwide. 

As part of a long-term commercial strategy, One Menagerie has been engaged by Iguana Yachts to oversee all brand and marketing. We will be commencing with an intensive UK programme from May 2017, this will include a dedicated 'Commuter' model in London and the South Coast, for events and experiences throughout the Season.

NEW TALENT JOINS THE TEAM

One Menagerie welcomes Justin Hast as Head of Content, following the company’s continued performance and new client acquisitions for 2017. Sam Laurie, Co-Founder & Creative Director commented: 

"Renowned as a Digital Influencer in the luxury watch sector, we have been very impressed with Justin’s original approach to content marketing with Revolution (the largest online watch magazine) and independent content creation for several luxury brands including IWC. Justin shares our passion for relentless creative exploration and innovation - and we look forward to our next phase of organic growth with him on board."

SCOTTISH LEGENDS

Last year, One Menagerie spearheaded a new breed of performance drive touring escapes for iconic car manufacturer, Aston Martin, combining elite access to once-in-a-lifetime experiences and the travel expertise of luxury tour operator, Elegant Resorts. We conceptualised three tours along with their respective content, including the 5-night 'Scottish Legends' journey commencing from Edinburgh today.

One Menagerie used innovative story-telling in the form of a beautifully shot lifestyle film, set in the Scottish Highlands, to launch the programme globally. Watch here. 
 

BREAKING THE MOULD

The night time experience for Ocean Independence at Monaco Yacht Show 2016, photographed by Big Dog Productions.

With 30,000 visitors over four days, 120 superyachts and 580 leading companies in yachting on show, we selected one of the most anticipated and exclusive superyacht events of the year – Monaco Yacht Show 2016 – to unveil a new-look exhibition stand and live experience for client, Ocean Independence.

An essential part of yacht marketing, Ocean Independence invests heavily in a strong presence ay the world’s premier yacht shows; the brief was to create an engaging platform that would achieve industry standout and excite clients.

After creating a new identity for the Company earlier this year, we spearheaded and led the creative direction for a striking new exhibition stand. The design included: multi-media product display, creative lighting, an innovative light box installation and custom exterior furniture by Peter Glyn Machin. 

PURSUIT ISSUE 2 - ULTIMATE DESIGN

The Ultimate Design edition photographed by Big Dog Productions on board 47m MY Lady Petra.

One Menagerie is pleased to announce the 2nd edition of PURSUIT – a twice-yearly journal for the Ocean Independence global network.

Part of the ‘Ultimate in Yachting Lifestyle Collection’, this edition explores ULTIMATE DESIGN in the superyacht world; we celebrate the people and the process from innovative engineering, painstaking interior detail and revolutionary concepts.

Features include: Top 20 Design Heroes led by cover star and legendary superyacht designer, Rémi Tessier, Top 10 Yacht Designs; Where Design Meets Reality in the new build market and the best destinations for Winter Charter.

One Menagerie leads the creative direction, art direction, design and editorial for PURSUIT.

Heart Beats of Cristal

Roederer's Chairman, Frederic Rouzaud and Chef de Cave, Jean-Baptiste with artist, Aphra Shemza photographed by David Wilman at the Global Launch event.

One Menagerie was proud to work with Grandes Marques Champagne House, Louis Roederer, to design and produce the Global Launch of their latest vintage-Cristal 2009 and specially commissioned artwork.

Our brief for the dedicated PR campaign and Global Launch event was to ensure that their presence in the Fine Wine press was complemented by coverage in the luxury and lifestyle publications. Working with the stakeholders at Louis Roederer, we sought to reinforce their longstanding Patronage of the Arts and selected London media artist, Aphra Shemza, to create a piece of original art inspired by the brand’s prestige cuvee, Cristal.

A visual attraction, the sculpture entitled ‘Heart Beats of Cristal’ was unveiled at the Global Launch event on Tuesday 11th October 2016 alongside the champagne presentation and tasting. The event was held in partnership with Shangri-La Hotel, At The Shard, London to also mark the official opening of the Sky Lounge, a new Champagne bar on Level 34 featuring a 3m high Wine Wall, offering the largest selection of Louis Roederer Champagnes in the UK. 

Studio Shoot with artist Aphra Shemza

Photo credit: David Wilman

One Menagerie shot Champagne Louis Roederer’s social media campaign for ‘Heart Beats of Cristal’, with London based artist, Aphra Shemza.

Working with photographer, David Wilman, we shot on location at Aphra’s studio and art directed a behind-the-scenes image series, designed to emphasise the shared values of passion, innovation, craftsmanship and artistry.

Rising above the noise

It’s surprisingly hard to cut through the clutter of advertising in the superyacht industry, especially via leading media channels such as Boat International.

For our latest brand advertising campaign for client, Ocean Independence, we took a more human approach to communicate core values through a specially commissioned illustrative series.

The original design concept and creative direction by One Menagerie includes custom illustration by Natalie Rees.