AWARD-WINNING BRAND TRANSFORMATION
       
     
BRAND IDENTITY
       
     
DESIGN & ART DIRECTION
       
     
CREATIVE TECHNOLOGY
       
     
POWERFUL BRAND COMMUNICATION
       
     
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AWARD-WINNING BRAND TRANSFORMATION
       
     
AWARD-WINNING BRAND TRANSFORMATION

Following acquisition of the resort in 2013 and a $35M redevelopment, the brand touchpoints of Nihiwatu, Sumba Island, needed to be reimagined.

One Menagerie worked with key stakeholders to design and implement the rebrand across all consumer-facing platforms. This work resulted in many accolades, most notably: No 1 Hotel in the World - 2016 and 2017, by Travel + Leisure Magazine. 

 

BRAND IDENTITY
       
     
BRAND IDENTITY

Our creative content included a memorable tagline – On the Edge of Wildness – symbolic of the unique approach to transformative lifestyle experiences. Achieving a trademarked status, the tagline has been shared by over 500 of the world’s leading media brands and influencers.

 

DESIGN & ART DIRECTION
       
     
DESIGN & ART DIRECTION

Our work included brand identity, style guidelines and a new website that combined powerful full screen visuals and video-led content to communicate the experience on land, by sea and through the local culture integral to its story.

CREATIVE TECHNOLOGY
       
     
CREATIVE TECHNOLOGY

One Menagerie designed and created an innovative educational App for Nihiwatu, available via iTunes for distribution to the global travel community and industry representatives.

POWERFUL BRAND COMMUNICATION
       
     
POWERFUL BRAND COMMUNICATION

Our work creating a new visual language included powerful images by Sebastian Suki Belaustegui, an acclaimed documentary photographer.

RS164_Marangga - Cliff side Bale, evening-scr copy.jpg
       
     
RS470_Nihiwatu Coastline-scr copy.jpg
       
     
RS160_Marangga - Private Pool 2-scr copy.jpg
       
     
RS741_DSC_2296_DXO_HDRAnd2more_tonemapped-2-scr copy.jpg
       
     
MOVIE NIGHT AT NIO BEACH CLUB.jpg
       
     
SURF ACTION SHOT II 13.02.31.jpg
       
     
1M icon board-09.png