Following acquisition of the resort in 2013 and a $35M redevelopment, the brand touchpoints of Nihiwatu, Sumba Island, needed to be reimagined.
One Menagerie worked with key stakeholders to design and implement the rebrand across all consumer-facing platforms. This work resulted in many accolades, most notably: No 1 Hotel in the World - 2016 and 2017, by Travel + Leisure Magazine.
Our creative content included a memorable tagline – On the Edge of Wildness – symbolic of the unique approach to transformative lifestyle experiences. Achieving a trademarked status, the tagline has been shared by over 500 of the world’s leading media brands and influencers.
Our work included brand identity, style guidelines and a new website that combined powerful full screen visuals and video-led content to communicate the experience on land, by sea and through the local culture integral to its story.
One Menagerie designed and created an innovative educational App for Nihiwatu, available via iTunes for distribution to the global travel community and industry representatives.
Our work creating a new visual language included powerful images by Sebastian Suki Belaustegui, an acclaimed documentary photographer.