GLOBAL REBRAND ACROSS 150 TOUCHPOINTS
       
     
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ULTIMATE YACHTING LIFESTYLE
       
     
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2018_09_27_OCEAN INDEPENDENCE LAUREL_SH23_138_V2 BW.jpg
       
     
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GLOBAL REBRAND ACROSS 150 TOUCHPOINTS
       
     
GLOBAL REBRAND ACROSS 150 TOUCHPOINTS

After a decade of unprecedented growth and despite becoming one of the top five superyacht brokerage firms in the world, the need for Ocean Independence to differentiate itself from the main competitors was growing. In January 2016, One Menagerie was appointed as strategic partners, to define and execute a long-term Master Brand Strategy across global markets.

DSCF7245.jpg
       
     
ULTIMATE YACHTING LIFESTYLE
       
     
ULTIMATE YACHTING LIFESTYLE

Our ongoing work includes: brand identity across 150 touch point, original brand photography, a mobile-first digital strategy and website, lifestyle-led client communications platform – PURSUIT; advertising campaigns, award-winning microsite – My First Superyacht, and new-look live experience for Monaco Yacht Show and Fort Lauderdale Boat Show.

2018_09_26_OCEAN INDEPENDENCE LAUREL_SH10_815_V3 BW.jpg
       
     
2018_09_26_OCEAN INDEPENDENCE LAUREL_SH13_1294_V3 BW.jpg
       
     
2018_09_26_OCEAN INDEPENDENCE LAUREL_SH14_1555_V2 BW.jpg
       
     
2018_09_27_OCEAN INDEPENDENCE LAUREL_SH23_138_V2 BW.jpg
       
     
2018_09_27_OCEAN INDEPENDENCE LAUREL_SH22_051_V1aBW.jpg
       
     
iPhone-XS+iPad-Pro-13-Landscape-Silver.jpg
       
     
1M_OI_MYS_Icon Wall.jpg
       
     
       
     

Pursuit_INFO GRAPHIC_P24_21.03.16.jpg
       
     
BC.jpg
       
     
IMG_2808.JPG
       
     
    
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