To meet the long-term business goals of client, Ocean Independence: becoming the No 1 Superyacht Brokerage House by 2020, One Menagerie spearheaded a new multi-channel content platform – PURSUIT – operating across print, digital and live.
Breaking the industry mold with a lifestyle-led approach, our objective was to increase engagement with current and potential clients and ultimately encourage acquisition.
In April 2017, we launched a series of 10 Limited Edition and beautifully crafted thematic publications; each reflecting the passions that today’s UHNW global audience choose to pursue.
Acting as a guide to the ‘Ultimate in Yachting Lifestyle’, the publication of both editions – April and September – coincides with key commercial periods for the business and luxury yacht market: summer and winter season.
The style and design of PURSUIT is beautifully simple: creating an environment that is amenable to enjoying inspiring, bite-sized authoritative content.
Since launch, our creative direction and editorial excellence has attracted world leading personalities and brands including: eco-entrepreneur, Elon Musk; Co-President of Chopard, Caroline Scheufele; Remi Tessier, Legendary Waterman, Mark Healey, Panerai, Rolls-Royce Motor Cars and Knight Frank International.
5,000 copies of PURSUIT are distributed per edition via direct mail and at the world’s premier yacht shows throughout the calendar year.
The digital experience of PURSUIT will launch in November 2017. Stay tuned!