In early 2020, One Menagerie was appointed by Zannier Hotels to oversee the development of a ten-year brand and marketing strategy. Over the last decade, Zannier Hotels has opened one-of-a-kind hotels in Europe, Africa and Asia. While the individual hotels have received global acclaim, the brand of Zannier Hotels required clear definition ahead of expansion into the US and Mexico.

Working closely with Founder, Arnaud Zannier and his executive team, we originated the master brand strategy for Zannier Hotels, including brand positioning, brand pillars, tone of voice, all new wordcraft at group and individual hotel level, as well as strategic recommendations to ensure competitive standout. Our ongoing work includes a phased website refresh, brand book and tender presentation for investors; dedicated wellness strategy; art direction for creative content.