One Menagerie was proud to work with Grandes Marques Champagne House, Louis Roederer, to design and produce the Global Launch of their latest vintage-Cristal 2009 and specially commissioned artwork.
Our brief for the dedicated PR campaign and Global Launch event was to ensure that their presence in the Fine Wine press was complemented by coverage in the luxury and lifestyle publications. Working with the stakeholders at Louis Roederer, we sought to reinforce their longstanding Patronage of the Arts and selected London media artist, Aphra Shemza, to create a piece of original art inspired by the brand’s prestige cuvee, Cristal.
A visual attraction, the sculpture entitled ‘Heart Beats of Cristal’ was unveiled at the Global Launch event on Tuesday 11th October 2016 alongside the champagne presentation and tasting. The event was held in partnership with Shangri-La Hotel, At The Shard, London to also mark the official opening of the Sky Lounge, a new Champagne bar on Level 34 featuring a 3m high Wine Wall, offering the largest selection of Louis Roederer Champagnes in the UK.