CUSTOM LIFE EDITION

Sharing the latest issue of PURSUIT magazine that we produce for superyacht client, Ocean Independence. This 10th edition marks 6 years for the publication in which we have collaborated with some of the world’s most influential personalities.

Leading the CUSTOM LIFE EDITION is Giorgio Armani with an exclusive interview about his eponymous label’s evolution from fashion house to global lifestyle brand.

Looking to the past, present and future, this edition uncovers the incredible stories behind one-off commissions and luxury leaders revitalising the true spirit of luxury with ground-breaking levels of ultra-personalisation.

Originally conceived to provide the most supreme superyachting content experience - across print and digital - One Menagerie is responsible for all creative direction, design and executive editorial for twice-yearly PURSUIT.

With special thanks to all the brands and contributors we worked with, including Champagne Louis Roederer, Baccarat, Ledmore & Co, Ferrari, Aston Martin, Bugatti, Guerlain, Parfums Henry Jacques, The Perfumers Story, MB&F, F.P. Journe, Ressence, Polaris, Awake, Bang & Olufsen, Sennheiser, plus Watch Guru, Justin Hast and editor, Jessica Jonzen.

DESIGN-LED CRAFTSMANSHIP

As part of our rebrand for super-prime residential construction company, Verve Concepts, we conceived an original design concept for presenting their handover documentation to clients on completion of a project. The new Handover Packs are intended as a stand-alone piece for a desk or shelf, containing all information on a bespoke USB device. 

The subtly crafted V formation of the Handover Packs is inspired by the Verve ethos of ‘Design-Led Construction’ with the new visual and verbal identity displayed using special foiling and embossing techniques. Reflecting our vision for the rebrand, we used a mixture of specialist Gmund Urban Architecture Paper - chosen for their contemporary texture and materiality. 

Partnering with renowned Paris-based fine art printers, Imprimerie du Marais, our design concept was brought to life with impeccable craftsmanship for the construction and finishing including all prototyping and a hidden magnet for the final product. Photo credit: Margaux Piette. 

THE RED EDGE AD CAMPAIGN

A very big congratulations to our client, Red Savannah, who have been voted ‘Best Tour Operator in the World’ in the Condé Nast Traveller Readers’ Choice Awards 2021. 

As seen in the November 2021 issue of CNT, we are thrilled to share our new Ad Campaign + Strategic Positioning for the brand #TheRedEdge which George Morgan-Grenville, Sarah-Leigh Shenton and the team at RS embody in every possible way. 

THE SPIRIT OF NJORD

Ahead of a special event hosted at Yacht Club de Monaco during Monaco Yacht Show 2021, Ocean Residences commissioned One Menagerie to create a 2-minute digital teaser video to showcase groundbreaking project – NJORD – the world’s largest private residence yacht with 117 residences for sale. Combining animated visualisation, motion picture, graphic design and wordcraft, we reached new levels of digital artistry bringing to life the exterior and interior yacht design and extraordinary lifestyle experience for future owners.

REIMAGINING OUTDOOR LIVING

Seeking our expertise in elite lifestyle; from super-prime residential to yachting, Clive Christian Furniture has commissioned One Menagerie to oversee the lifestyle concept and creative direction for a series of CGI’s to launch their new kitchen ranges. Our first piece of photorealistic artistry shows their new Garden Kitchen - inspired by yacht design - in the immersive environment of a Surrey Hills Mansion.

The Great British brand is internationally renowned for pioneering the statement kitchen over two decades ago; adding decorative opulence in the form of chandeliers, bespoke marquetry and oversized central islands – redefining a room that was previously seen as a utilitarian space. We selected Eleven to help bring our vision to life. Their exemplary work included bespoke 3D modelling; highly detailed materiality and product rendering; working closely with our Design Director, Sam Laurie, to set a new benchmark in superlative visualisation.

Our work has been featured in The Times, Country & Town House and Country Life.  

SAY LESS. SHOW MORE

The One Menagerie Experience (1MX) is founded on strategy + creativity + technology equals performance. Over the last year we put our own method to the test through an exciting investment partnership to relaunch The Luxury Channel.

Working with the LC’s founder, Fiona Sanderson, we are proud to have shaped the next ten years for the luxury industry’s original - and No 1 - multi-platform broadcaster, operating across web and social channels.

More than an online magazine, the new LC is a fully curated video channel connecting a global high-net-worth and B2B audience with the obsessions, traditions, passions, places and people that shape the world of luxury lifestyle. The soft launch is now live at www.luxurychannel.com

We are proud that our work has provided the ‘roots to grow’; from creative strategy, new visual and verbal identity, digital design and technical development, as well as a promotional Look Book. Further digital functionality for content series, personalised user experience and broadcast partnerships will be added over time.

FUTURE OPTIMISTS

Launched, issue 9 of PURSUIT magazine for longstanding client, Ocean Independence. Our original front cover artwork – SUPERTOPIA - encapsulates this special edition’s theme FUTURE OPTIMISTS with supreme impact, featuring 65M TELEX by legendary superyacht designers, Bannenberg & Rowell.  

We were thrilled to work with Rolls-Royce Motor Cars and unveil the new Coachbuild commission, Boat Tail - an extraordinary collaboration between patron and the luxury marque. In our exclusive interview ahead of the global launch with Alex Innes, Head Designer of Coachbuild, he shares his insights into a bold new chapter as the future of luxury moves towards never seen before levels of personalisation.

In this special edition, we also uncover the most important topics for this decade. From breakthroughs in sustainability to once-in-a-lifetime travel, and wellness onboard to the innovations shaping the future of design and engineering. 

Now in its sixth year, One Menagerie is responsible for all creative direction, design and executive editorial for twice-yearly PURSUIT. 

THE RED EDGE PHOTOGRAPHY SERIES

Over a decade of personal service, imaginative attention to detail, and reputation for having the “best little black books in the business” has earned luxury travel company, Red Savannah many accolades, most notably the prestigious Queen’s Award for International Trade and Enterprise.

One Menagerie was thrilled to be appointed by Red Savannah to develop a new strategic positioning to help them continue to standout in a crowded landscape. We masterminded – The Red Edge – as a bold new positioning, delivered via refreshed visual language and brand messaging on the homepage and across marketing channels. 

To inspire Red Savannah’s global elite client list and industry partners, we developed a new digital campaign – The Red Edge Photography Series. Collaborating with George Morgan-Grenville and Sarah-Leigh Shenton, we chose some of the world’s leading photographers to be recognised for their distinct and important approach to the subject or travel, and for demonstrating ‘The Red Edge’. 

The Red Edge Photography Series, including a digital exhibition of photographic works launched online, promoted through social media channels and direct marketing. Our first three interviews feature: Argentinian award-winning documentary photographer, Sebastián Suki Beláustegui; multi award-winning wildlife photographers and TV presenters, Jonathan and Angela Scott and British fashion and travel photographer, Alistair Taylor-Young. 

Read the interviews here