New visual and verbal identity, and website, for super prime residential construction company, Verve Concepts. The brief was to bring the brand closer to the leading interior designers and noteworthy architects that Verve work with and become an “inspirational marker” in the industry.
We defined a strategic approach and positioning with three powerful words – Design-Led Construction. The new strapline for the brand. Our new brand identity includes a precise and highly crafted bespoke bevelled cut logotype as a visual reference to our new company manifesto entitled ‘The Verve Way’. We commissioned photographer, Justin Hast, to launch a dedicated series of photo essays for select and remarkable residential construction projects. The first in the series covers restoration of Longwall, an architectural masterpiece of the 1960’s. Read more
