In close collaboration with Arnaud Zannier and his team, we developed the positioning, identity and launch strategy for Zannier Île de Bendor — a 7-hectare private island undergoing a €126m transformation.
At the heart of the concept is a deliberate duality: Riviera Spirit, Provençal Soul — balancing the glamour and freedom of the Côte d’Azur with the warmth, simplicity and conviviality of Provence.
Our work spans the full brand ecosystem, from identity and narrative through to pre-opening content designed to build anticipation globally. This includes a series of bespoke animated CGI films, offering an immersive first expression of the island’s architecture, atmosphere and experience ahead of launch.
Together, this defines a new cultural destination on the French Riviera, rooted in heritage yet designed for a new era.