BREAKING THE MOULD / by One Menagerie

  The night time experience for Ocean Independence at Monaco Yacht Show 2016, photographed by Big Dog Productions.

The night time experience for Ocean Independence at Monaco Yacht Show 2016, photographed by Big Dog Productions.

With 30,000 visitors over four days, 120 superyachts and 580 leading companies in yachting on show, we selected one of the most anticipated and exclusive superyacht events of the year – Monaco Yacht Show 2016 – to unveil a new-look exhibition stand and live experience for client, Ocean Independence.

An essential part of yacht marketing, Ocean Independence invests heavily in a strong presence ay the world’s premier yacht shows; the brief was to create an engaging platform that would achieve industry standout and excite clients.

After creating a new identity for the Company earlier this year, we spearheaded and led the creative direction for a striking new exhibition stand. The design included: multi-media product display, creative lighting, an innovative light box installation and custom exterior furniture by Peter Glyn Machin.