With 30,000 visitors over four days, 120 superyachts and 580 leading companies in yachting on show, we selected one of the most anticipated and exclusive superyacht events of the year – Monaco Yacht Show 2016 – to unveil a new-look exhibition stand and live experience for client, Ocean Independence.
An essential part of yacht marketing, Ocean Independence invests heavily in a strong presence ay the world’s premier yacht shows; the brief was to create an engaging platform that would achieve industry standout and excite clients.
After creating a new identity for the Company earlier this year, we spearheaded and led the creative direction for a striking new exhibition stand. The design included: multi-media product display, creative lighting, an innovative light box installation and custom exterior furniture by Peter Glyn Machin.