Over a decade of personal service, imaginative attention to detail, and reputation for having the “best little black books in the business” has earned luxury travel company, Red Savannah many accolades, most notably the prestigious Queen’s Award for International Trade and Enterprise.
One Menagerie was thrilled to be appointed by Red Savannah to develop a new strategic positioning to help them continue to standout in a crowded landscape. We masterminded – The Red Edge – as a bold new positioning, delivered via refreshed visual language and brand messaging on the homepage and across marketing channels.
To inspire Red Savannah’s global elite client list and industry partners, we developed a new digital campaign – The Red Edge Photography Series. Collaborating with George Morgan-Grenville and Sarah-Leigh Shenton, we chose some of the world’s leading photographers to be recognised for their distinct and important approach to the subject or travel, and for demonstrating ‘The Red Edge’.
The Red Edge Photography Series, including a digital exhibition of photographic works launched online, promoted through social media channels and direct marketing. Our first three interviews feature: Argentinian award-winning documentary photographer, Sebastián Suki Beláustegui; multi award-winning wildlife photographers and TV presenters, Jonathan and Angela Scott and British fashion and travel photographer, Alistair Taylor-Young.
Read the interviews here
