Jo James
Jo is Brand Architect and Co-Founder of One Menagerie, working founder-to-founder with ambitious brands at moments when the next decisions begin to shape everything that follows. With over 26 years’ experience across luxury, lifestyle and elite audiences, Jo is known for her ability to recognise emerging opportunity and give it form — shaping brand’s that don’t just evolve, but lead.
Guided by Brand First-Sight™, her work includes defining the brand philosophy for Nihi Hotels, where The Edge of Wildness™ articulated experiential travel before it became mainstream; evolving the positioning of Chenot, sharpening its authority around science-led health-wellness; shaping the world of Zannier Hotels alongside the founder, contributing to one of the most progressive hospitality brands of the past decade; and conceiving PURSUIT for Ocean Independence, attracting world-leading thinkers to reframe the brand through culture and innovation.
Her approach is intuitive, considered and deeply human, focused on building brands that move culture and commerce.
