A global campaign expressed through a lifestyle lens - My First Superyacht - guides consumers through interactive, multimedia, showcasing awe-inspiring itineraries along with Ocean Independence’s unparalleled expertise, managing the largest crewed charter fleet in the world.

The brand identity and insider-editorial style content we created is designed to appeal to two core demographics: today’s discerning high-net-worth customer who values insider knowledge and their family – Generation Z (youngest) influencing over 88% of luxury travel decisions.

Launched in June 2017, the campaign generated an increase of 40% in enquiries for the Mediterranean charter season that year.