Following acquisition of the resort in 2013 by Venture Capitalist, Christopher Burch and prolific Hotelier, James McBride, the brand touch points needed to be reimagined in line with the visionary $50m USD investment to create a new-breed of luxury lifestyle destination. One Menagerie worked with stakeholders to design and implement a full rebrand and relaunch strategy.
We crafted a new brand experience across consumer-facing touch points: brand identity, website, lifestyle photography, resort collateral, and a dedicated interactive App. Our creative content included a memorable tagline – On the Edge of Wildness– symbolic of the unique approach to transformative lifestyle experiences. Achieving a trademarked status, the tagline has been shared by over 500 of the world’s leading media brands and influencers.
Since relaunch Nihiwatu has won many accolades, most notably: ‘No 1 Hotel in the World’ for 2016 and 2017 consecutively, by Travel + Leisure Magazine.