Our brief, working with the founders of Verve Concepts, was to bring the brand closer to the leading interior designers and noteworthy architects that Verve work with, as a super prime residential construction company. The collective ambition was to elevate Verve as an “inspirational marker” in the industry through a new verbal and visual identity, website and marketing collateral. We defined a strategic approach and positioning with three powerful words – Design-Led Construction. The new strapline for the brand. Meaning construction and design as one.

The new brand identity includes a precise and highly crafted bespoke bevelled cut logotype as a visual reference to our new company manifesto, entitled ‘The Verve Way’. We commissioned photographer, Justin Hast, to launch a dedicated series of photo essays for select and remarkable residential construction projects. The first in the series covers restoration of Longwall, an architectural masterpiece of the 1960’s.