Ahead of planned international expansion, UK luxury tour operator Elegant Resorts understood it needed to evolve its identity in order to lead the global travel business. Our task was to reposition the brand and we saw an opportunity to transform the business with a leading-edge platform: Elegant Stories, launched April 2015.
Focusing on the next generation of digitally-savvy discerning customers, Elegant Stories presents original bite-size content to inspire epic adventures, gastro-focused journeys or unique travel experiences, many created by One Menagerie, in collaboration with some of the world's leading lifestyle brands.
We led the complete concept, design and development including: brand identity, custom iconography and bespoke video player for Elegant Stories.
One Menagerie was responsible for editorial research, art direction and content generation working closely with the travel experts at Elegant Resorts. The launch of Elegant Stories included original works by British artist, Peregrine Heathcote, who shares a love of travel from his formative years travelling extensively as a child between Britain, Dubai and Africa.
Elegant Stories presents a visually powerful and immersive experience across mobile and desktop channels. The varied and rich media brings to life first hand experience and excites people through a sense of what luxury travel means today.
One Menagerie took an innovative approach to acquisition marketing for Elegant Resorts, leading the concept, design and implementation of a global strategic brand partnerships programme.
The Elegant Sundowners series is a collection of the world's best hotel bars and their signature recipes, presented as a must-have travel guide for those seeking: Jet Set Society, Beachside Cities to Alpine Chic.