SUPERYACHT STYLE WITH TIMES LUXX

In selecting and developing media partnerships for client, Ocean Independence, none represents the pinnacle of luxury lifestyle communications quite like TIMES LUXX, distributed quarterly to highly aspirational readers of The Times on Saturday. 

The results of our latest project appeared in the summer edition and online, on Saturday 19th May: 8-pages of 'Superyacht Style’ on board 49m Endeavour 2, part of the Ocean Independence charter and sales fleet.

The straight-from-runway fashion shoot, featuring supermodel and actress Caroline Winberg, took place off the Cinque Terre coastline, in Italy. 

With special thanks to Lisa Grainger, Prue White and photographer, Fauve Bouwman.

PURSUIT EDITION 5 - ULTIMATE STYLE

Presenting issue 5 of PURSUIT magazine for client, Ocean Independence, featuring fashion icon Anna Fendi, who encapsulates ULTIMATE STYLE. 

We are thrilled PURSUIT has been embraced by so many personalities and brands to collaborate on this edition, including Olivia Palermo, Liaigre, Dom Pérignon, Ralph Lauren, Armani / Casa, Dior Maison, Globetrotter, David de Rothschild, Aston Martin Residences and many more. 

If you have not yet seen PURSUIT ONLINE, that we launched at the beginning of the year, view it here.

REBRANDING A 1BN EUR RESIDENTIAL RESORT

In January 2017, One Menagerie was appointed by Pafilia Property Developers to define and execute the master brand strategy for a 1BN EUR residential real estate project in Paphos, Cyprus.

Launched earlier this month, our work included brand identity, brand story, creative copywriting, leading-edge website and all visual content; from illustration to photography.

Real-life experience is brought forward through a lifestyle-led film entitled - One Saturday – a cinematic portrait reflecting a-day-in-the-life-of a typical family living at Minthis. With special thanks to Film Director, Jonathan Glynn-Smith.

View One Saturday here. 

PURSUIT EDITION 4 - ULTIMATE TECHNOLOGY

Since the conception and launch of PURSUIT magazine for client Ocean Independence, in April 2016, its ongoing creative direction and editorial excellence, has attracted world-leading personalities and brands. 

We are proud to share the fourth edition - Ultimate Technology - featuring eco-entrepreneur, Elon Musk, as the front cover star and leading interview exploring the 'Top 20 Technological Breakthroughs'. 

View more of our work on PURSUIT here.

PUSHING THE BOAT OUT ...

To reinforce the Iguana's seductively understated design and appeal for waterfront property owners, One Menagerie collaborated with Country & Town House magazine on a dedicated fashion shoot that took place at private Henley-on-Thames estate, Fawley Court.

The Iguana's handcrafted and exquisite materials were perfectly matched alongside collections from Maison Valentino, Hermes, Burberry and Christian Louboutin. See the full 8-page feature in this month's C&TH Design edition.

IGUANA YACHTS X GENTLEMAN'S JOURNAL

Through a creative collaboration with Gentleman's Journal, One Menagerie is proud to present legendary model David Gandy's directorial debut, in a short film we conceived entitled 'I Am The Smart Commuter' for client, Iguana Yachts.

As Executive Producers, our idea was simple: create a fun and entertaining story to reinforce the Iguana for waterfront property owners and work with an influential media brand of global reach. We were thrilled that David chose to bring the 'ultimate gentlemen's commute' to life with a remarkable team including his close friend and fellow model, Simon Clark.

View the full project here

PIONEERING USER JOURNEY

Following delivery of a lifestyle-led re-brand for Ocean Independence in 2016, One Menagerie spearheaded a global campaign to drive market share of the luxury charter market.

MY FIRST SUPERYACHT is an interactive guide to the world of superyacht charter, designed to inspire and inform HNW first-timers, showcasing exciting itineraries via a pioneering user journey and Ocean Independence’s expertise, managing the largest crewed charter fleet in the world. 

View the full project here

BLACK MIST ARRIVES IN LONDON

One Menagerie launched the Iguana Yachts UK Campaign with a dedicated Iguana Experience onboard our custom-designed model, Black Mist. The 2-hour test drive and tour on the River Thames, in London, included a surprise 'Wyld Picnic on the Beach', for guests, courtesy of award-winning Dandelyan Bar, Mondrian London at Sea Containers. 

Thank you to all Editors who attended from Conde Nast Traveller, Boat International, Country and Town House, Show Media London, SuperYacht World and Square Up Media.

Follow #BlackMist @iguana.yachts this summer 2017.

Photo credit: Justin Hast

NEW CLIENT: GLYN PETER MACHIN

We are delighted to announce that internationally-renowned design studio Glyn Peter Machin has appointed One Menagerie as Brand and Marketing partners; a strategic move at a pivotal time for the organisation as it embarks on a journey to grow and strengthen its position in the global luxury market.

Glyn Peter Machin is synonymous with the highest levels of sophisticated design and craftsmanship for interior and exterior bespoke furniture, decorative glassware and accessories for superyachts and private residences.

A full suite of content, online platforms and bespoke collateral will be unveiled later this year.  

REIMAGINING A RESIDENTIAL RESORT BRAND

We are delighted to announce that One Menagerie has been appointed by leading Cyprus real estate developer, Pafilia, as its new collaborative partners, responsible for rebranding the pioneering Minthis Hills residential resort in Paphos.

A full suite of content, online platforms and collateral will be unveiled to build upon the success and encourage future growth of the 1 Billion EUR real estate and leisure project.

INTRODUCING NEW CLIENT, IGUANA YACHTS

One Menagerie is delighted to announce new client, Iguana Yachts. 

Created in 2008 by Antoine Brugidou, Iguana Yachts developed the highly innovative Iguana amphibious boat. The first prototype was launched in 2011 and over the last five years, the Company has established a very high profile clientele worldwide. 

As part of a long-term commercial strategy, One Menagerie has been engaged by Iguana Yachts to oversee all brand and marketing. We will be commencing with an intensive UK programme from May 2017, this will include a dedicated 'Commuter' model in London and the South Coast, for events and experiences throughout the Season.

NEW TALENT JOINS THE TEAM

One Menagerie welcomes Justin Hast as Head of Content, following the company’s continued performance and new client acquisitions for 2017. Sam Laurie, Co-Founder & Creative Director commented: 

"Renowned as a Digital Influencer in the luxury watch sector, we have been very impressed with Justin’s original approach to content marketing with Revolution (the largest online watch magazine) and independent content creation for several luxury brands including IWC. Justin shares our passion for relentless creative exploration and innovation - and we look forward to our next phase of organic growth with him on board."

SCOTTISH LEGENDS

Last year, One Menagerie spearheaded a new breed of performance drive touring escapes for iconic car manufacturer, Aston Martin, combining elite access to once-in-a-lifetime experiences and the travel expertise of luxury tour operator, Elegant Resorts. We conceptualised three tours along with their respective content, including the 5-night 'Scottish Legends' journey commencing from Edinburgh today.

One Menagerie used innovative story-telling in the form of a beautifully shot lifestyle film, set in the Scottish Highlands, to launch the programme globally. Watch here. 
 

BREAKING THE MOULD

The night time experience for Ocean Independence at Monaco Yacht Show 2016, photographed by Big Dog Productions.

With 30,000 visitors over four days, 120 superyachts and 580 leading companies in yachting on show, we selected one of the most anticipated and exclusive superyacht events of the year – Monaco Yacht Show 2016 – to unveil a new-look exhibition stand and live experience for client, Ocean Independence.

An essential part of yacht marketing, Ocean Independence invests heavily in a strong presence ay the world’s premier yacht shows; the brief was to create an engaging platform that would achieve industry standout and excite clients.

After creating a new identity for the Company earlier this year, we spearheaded and led the creative direction for a striking new exhibition stand. The design included: multi-media product display, creative lighting, an innovative light box installation and custom exterior furniture by Peter Glyn Machin. 

PURSUIT ISSUE 2 - ULTIMATE DESIGN

The Ultimate Design edition photographed by Big Dog Productions on board 47m MY Lady Petra.

One Menagerie is pleased to announce the 2nd edition of PURSUIT – a twice-yearly journal for the Ocean Independence global network.

Part of the ‘Ultimate in Yachting Lifestyle Collection’, this edition explores ULTIMATE DESIGN in the superyacht world; we celebrate the people and the process from innovative engineering, painstaking interior detail and revolutionary concepts.

Features include: Top 20 Design Heroes led by cover star and legendary superyacht designer, Rémi Tessier, Top 10 Yacht Designs; Where Design Meets Reality in the new build market and the best destinations for Winter Charter.

One Menagerie leads the creative direction, art direction, design and editorial for PURSUIT.

Heart Beats of Cristal

Roederer's Chairman, Frederic Rouzaud and Chef de Cave, Jean-Baptiste with artist, Aphra Shemza photographed by David Wilman at the Global Launch event.

One Menagerie was proud to work with Grandes Marques Champagne House, Louis Roederer, to design and produce the Global Launch of their latest vintage-Cristal 2009 and specially commissioned artwork.

Our brief for the dedicated PR campaign and Global Launch event was to ensure that their presence in the Fine Wine press was complemented by coverage in the luxury and lifestyle publications. Working with the stakeholders at Louis Roederer, we sought to reinforce their longstanding Patronage of the Arts and selected London media artist, Aphra Shemza, to create a piece of original art inspired by the brand’s prestige cuvee, Cristal.

A visual attraction, the sculpture entitled ‘Heart Beats of Cristal’ was unveiled at the Global Launch event on Tuesday 11th October 2016 alongside the champagne presentation and tasting. The event was held in partnership with Shangri-La Hotel, At The Shard, London to also mark the official opening of the Sky Lounge, a new Champagne bar on Level 34 featuring a 3m high Wine Wall, offering the largest selection of Louis Roederer Champagnes in the UK. 

Studio Shoot with artist Aphra Shemza

Photo credit: David Wilman

One Menagerie shot Champagne Louis Roederer’s social media campaign for ‘Heart Beats of Cristal’, with London based artist, Aphra Shemza.

Working with photographer, David Wilman, we shot on location at Aphra’s studio and art directed a behind-the-scenes image series, designed to emphasise the shared values of passion, innovation, craftsmanship and artistry.

Rising above the noise

It’s surprisingly hard to cut through the clutter of advertising in the superyacht industry, especially via leading media channels such as Boat International.

For our latest brand advertising campaign for client, Ocean Independence, we took a more human approach to communicate core values through a specially commissioned illustrative series.

The original design concept and creative direction by One Menagerie includes custom illustration by Natalie Rees.