4-minute virtual tour of 68m superyacht SOARING for release via the Ocean Independence broker network and global media including Superyacht Times and The Gentleman’s Journal.
THE OWO, FILM SERIES /
Sharing our latest work for The OWO - a series of films showcasing the first two Show Residences for sale, designed by Angel O’Donnell and Albion Nord.
The OWO is London’s most exciting £1.5bn landmark destination opening in 2023 with a Raffles hotel, nine restaurants, 3 bars, Guerlain’s first London spa and 85 residences managed by Raffles.
THE OWO, CONTENT CREATION /
One Menagerie is very proud to be part of the unveiling of the first Show Residences at The OWO, a new £1.5bn landmark destination in London, which includes a Raffles hotel, 11 restaurants and bars, Guerlain Spa and 85 Raffles branded residences.
We recently art directed the interiors shoot, selecting Martin Morrell to bring to life the materiality, detail and design ambition of Angel O’Donnell Designs and Albion Nord.
There is also a series of films coming soon …
AGENDA 2030 /
Our work with leading superyacht brokerage house, Ocean Independence has spanned over 7 years and 2,500 days of collaboration to ensure their business is continually positioned as a leader in their sector.
Earlier this year we worked with the key stakeholders to set out Agenda 2030 and encapsulated their vision through a new tagline and bespoke artwork. SHAPING THE FUTURE OF YACHTING expresses their global presence, family spirit and defining role in modern yachting.
APPOINTED BY CHENOT /
We are thrilled to be appointed by leading global wellness brand and operator, Chenot, as their brand and marketing partners.
For over 50 years, Chenot has been integrating health into wellness through their flagship properties, programmes, treatments, cosmetic products and food supplements. Chenot shines a light on the importance of investing in mental and physical health - at the earliest possible age - to achieve a high performing, strong, healthy and well-balanced life.
Aligned with Chenot's ambition to strengthen their position in the marketplace and future expansion, our scope of work includes brand development, digital experience and rich media content.
SPECIAL YACHT OPERATIONS /
Our latest work for longstanding client, Ocean Independence sets a new benchmark in the industry for presenting technical superyacht management services.
Our direction is noticeably different to the lifestyle-orientated works to date for sales and charter services; the new route references the precision and acute technical expertise underpinning superyacht management. Maximum impact is achieved with little written language and visual cues appealing to those with the most limited time.
Working with Daniel Küpfer, Operations Director, we were responsible for creating three dedicated client-facing proposals, covering Pre-Project Management, Project Management and Operational Management.
Our work included concept origination, art direction of all illustration works – including front cover artwork, flow charts and iconography; design, layout and copywriting.
‘THE RED EDGE’ FILM /
Presenting a new company video that we created for award-winning luxury travel company, Red Savannah. The film is entitled – The Red Edge – a bold new positioning that we devised for the brand referencing over a decade of personal service, imaginative attention and reputation for having “the best little books in the business”. One Menagerie was responsible for the film concept, wordcraft, motion graphics and all editing. This new film follows our work to establish the new positioning across Red Savannah’s brand and marketing channels including a website homepage refresh, content marketing campaign and print advertising.
“One Menagerie have been exceptional in every respect. In addition to their deep understanding of everything brand related, they bring a refreshingly innovative approach to creativity. They live for quality of work and in every case, they have always successfully interpreted the brief and delivered within deadlines.”
CUSTOM LIFE EDITION /
Sharing the latest issue of PURSUIT magazine that we produce for superyacht client, Ocean Independence. This 10th edition marks 6 years for the publication in which we have collaborated with some of the world’s most influential personalities.
Leading the CUSTOM LIFE EDITION is Giorgio Armani with an exclusive interview about his eponymous label’s evolution from fashion house to global lifestyle brand.
Looking to the past, present and future, this edition uncovers the incredible stories behind one-off commissions and luxury leaders revitalising the true spirit of luxury with ground-breaking levels of ultra-personalisation.
Originally conceived to provide the most supreme superyachting content experience - across print and digital - One Menagerie is responsible for all creative direction, design and executive editorial for twice-yearly PURSUIT.
With special thanks to all the brands and contributors we worked with, including Champagne Louis Roederer, Baccarat, Ledmore & Co, Ferrari, Aston Martin, Bugatti, Guerlain, Parfums Henry Jacques, The Perfumers Story, MB&F, F.P. Journe, Ressence, Polaris, Awake, Bang & Olufsen, Sennheiser, plus Watch Guru, Justin Hast and editor, Jessica Jonzen.
DESIGN-LED CRAFTSMANSHIP /
As part of our rebrand for super-prime residential construction company, Verve Concepts, we conceived an original design concept for presenting their handover documentation to clients on completion of a project. The new Handover Packs are intended as a stand-alone piece for a desk or shelf, containing all information on a bespoke USB device.
The subtly crafted V formation of the Handover Packs is inspired by the Verve ethos of ‘Design-Led Construction’ with the new visual and verbal identity displayed using special foiling and embossing techniques. Reflecting our vision for the rebrand, we used a mixture of specialist Gmund Urban Architecture Paper - chosen for their contemporary texture and materiality.
Partnering with renowned Paris-based fine art printers, Imprimerie du Marais, our design concept was brought to life with impeccable craftsmanship for the construction and finishing including all prototyping and a hidden magnet for the final product. Photo credit: Margaux Piette.
THE RED EDGE AD CAMPAIGN /
A very big congratulations to our client, Red Savannah, who have been voted ‘Best Tour Operator in the World’ in the Condé Nast Traveller Readers’ Choice Awards 2021.
As seen in the November 2021 issue of CNT, we are thrilled to share our new Ad Campaign + Strategic Positioning for the brand #TheRedEdge which George Morgan-Grenville, Sarah-Leigh Shenton and the team at RS embody in every possible way.
THE SPIRIT OF NJORD /
Ahead of a special event hosted at Yacht Club de Monaco during Monaco Yacht Show 2021, Ocean Residences commissioned One Menagerie to create a 2-minute digital teaser video to showcase groundbreaking project – NJORD – the world’s largest private residence yacht with 117 residences for sale. Combining animated visualisation, motion picture, graphic design and wordcraft, we reached new levels of digital artistry bringing to life the exterior and interior yacht design and extraordinary lifestyle experience for future owners.
REIMAGINING OUTDOOR LIVING /
Seeking our expertise in elite lifestyle; from super-prime residential to yachting, Clive Christian Furniture has commissioned One Menagerie to oversee the lifestyle concept and creative direction for a series of CGI’s to launch their new kitchen ranges. Our first piece of photorealistic artistry shows their new Garden Kitchen - inspired by yacht design - in the immersive environment of a Surrey Hills Mansion.
The Great British brand is internationally renowned for pioneering the statement kitchen over two decades ago; adding decorative opulence in the form of chandeliers, bespoke marquetry and oversized central islands – redefining a room that was previously seen as a utilitarian space. We selected Eleven to help bring our vision to life. Their exemplary work included bespoke 3D modelling; highly detailed materiality and product rendering; working closely with our Design Director, Sam Laurie, to set a new benchmark in superlative visualisation.
Our work has been featured in The Times, Country & Town House and Country Life.
SAY LESS. SHOW MORE /
The One Menagerie Experience (1MX) is founded on strategy + creativity + technology equals performance. Over the last year we put our own method to the test through an exciting investment partnership to relaunch The Luxury Channel.
Working with the LC’s founder, Fiona Sanderson, we are proud to have shaped the next ten years for the luxury industry’s original - and No 1 - multi-platform broadcaster, operating across web and social channels.
More than an online magazine, the new LC is a fully curated video channel connecting a global high-net-worth and B2B audience with the obsessions, traditions, passions, places and people that shape the world of luxury lifestyle. The soft launch is now live at www.luxurychannel.com
We are proud that our work has provided the ‘roots to grow’; from creative strategy, new visual and verbal identity, digital design and technical development, as well as a promotional Look Book. Further digital functionality for content series, personalised user experience and broadcast partnerships will be added over time.
FUTURE OPTIMISTS /
Launched, issue 9 of PURSUIT magazine for longstanding client, Ocean Independence. Our original front cover artwork – SUPERTOPIA - encapsulates this special edition’s theme FUTURE OPTIMISTS with supreme impact, featuring 65M TELEX by legendary superyacht designers, Bannenberg & Rowell.
We were thrilled to work with Rolls-Royce Motor Cars and unveil the new Coachbuild commission, Boat Tail - an extraordinary collaboration between patron and the luxury marque. In our exclusive interview ahead of the global launch with Alex Innes, Head Designer of Coachbuild, he shares his insights into a bold new chapter as the future of luxury moves towards never seen before levels of personalisation.
In this special edition, we also uncover the most important topics for this decade. From breakthroughs in sustainability to once-in-a-lifetime travel, and wellness onboard to the innovations shaping the future of design and engineering.
Now in its sixth year, One Menagerie is responsible for all creative direction, design and executive editorial for twice-yearly PURSUIT.
THE RED EDGE PHOTOGRAPHY SERIES /
Over a decade of personal service, imaginative attention to detail, and reputation for having the “best little black books in the business” has earned luxury travel company, Red Savannah many accolades, most notably the prestigious Queen’s Award for International Trade and Enterprise.
One Menagerie was thrilled to be appointed by Red Savannah to develop a new strategic positioning to help them continue to standout in a crowded landscape. We masterminded – The Red Edge – as a bold new positioning, delivered via refreshed visual language and brand messaging on the homepage and across marketing channels.
To inspire Red Savannah’s global elite client list and industry partners, we developed a new digital campaign – The Red Edge Photography Series. Collaborating with George Morgan-Grenville and Sarah-Leigh Shenton, we chose some of the world’s leading photographers to be recognised for their distinct and important approach to the subject or travel, and for demonstrating ‘The Red Edge’.
The Red Edge Photography Series, including a digital exhibition of photographic works launched online, promoted through social media channels and direct marketing. Our first three interviews feature: Argentinian award-winning documentary photographer, Sebastián Suki Beláustegui; multi award-winning wildlife photographers and TV presenters, Jonathan and Angela Scott and British fashion and travel photographer, Alistair Taylor-Young.
Read the interviews here
SOCIAL VIDEO SERIES, ZANNIER HOTELS /
Art direction and word-craft to bring to life the essence of the brand strategy and verbal identity that we delivered for Zannier Hotels, earlier this year. In part of our ongoing work, we collaborated with the Zannier team and their filmmaker Oyen Rodriguez to repurpose film content from previous hotels shoots into a new 6 short video series for social media. Sharing No 2 of 6, expressing Zannier Hotels signature design philosophy and artisanal approach to everything they create.
PLACE2BE AT CHRISTMAS /
We are honoured to be part of the Place2Be Christmas Carol Concert Committee this year, for their first ever virtual event on 3rd December 2020. Bringing some ‘Menagerie Magic’ to the creation of a new festive identity, we art directed and commissioned a bespoke illustration, working with children’s illustrator and artist, Natalia Shaloshvili. Reflecting some of our favourite Christmas carols through Natalia’s characterful animals, our final artwork features on the front cover of the event programme and will be popping up across the charity’s social channels.
Sophie Dahl, Keira Knightley, Damian Lewis, Ben Miller, Rhys Stephenson and Nina Sosanya are confirmed for seasonal readings during the Carol Concert, alongside Laura Wright, Joe Stilgoe and Katie Thistleton.
Place2Be supports children’s mental health. The charity works with over 600 schools, supporting a school population of 350,000 children and young people, helping them cope with a wide range and often complex social issues.
DIGITAL CRAFT /
One Menagerie is delighted to have been appointed by two Great British Brands.
Over the coming months we’ll be focusing on brand positioning and digital presence for luxury travel company and recipients of the Queen's Award for Enterprise, Red Savannah, as well as FBC London - the British-made handcrafted furniture brand by designer Fiona Barratt-Campbell.
DESIGN-LED CONSTRUCTION /
New visual and verbal identity, and website, for super prime residential construction company, Verve Concepts. The brief was to bring the brand closer to the leading interior designers and noteworthy architects that Verve work with and become an “inspirational marker” in the industry.
We defined a strategic approach and positioning with three powerful words – Design-Led Construction. The new strapline for the brand. Our new brand identity includes a precise and highly crafted bespoke bevelled cut logotype as a visual reference to our new company manifesto entitled ‘The Verve Way’. We commissioned photographer, Justin Hast, to launch a dedicated series of photo essays for select and remarkable residential construction projects. The first in the series covers restoration of Longwall, an architectural masterpiece of the 1960’s. Read more
ONE STATEMENT CAMPAIGN /
Our latest advertising campaign for client, Dartmouth Capital Advisors, to launch the latest show apartment at boutique prime residential scheme 100 Sydney Street, in London’s Chelsea.
Given the constraints during the Covid-19 lockdown, we art directed and commissioned CGI artists at The Boundary to create standout imagery that reflected our bold campaign and headline. Appealing to HNW international homebuyers and investors, our creative is running as print and digital in FT House & Home, FT How to Spend It, New York Times and The Economist.
